The pop up gazebo is one accessory that has revolutionised the outdoor event landscape, and for good reason. What makes this versatile accessory so useful in all outdoor events?
- They provide the perfect shelter to participants in outdoor events. Modern printed gazebos are made from UV-resistant and waterproof materials. This means, rain or shine, people are safe in the shade of a pop up gazebo.
- Custom gazebos are also wonderful brand promotion tools. If you are a business owner, you need your brand to stand out in tradeshows. A custom printed gazebo helps you achieve that by acting as a canvas to display your brand logo and slogan. Modern pop up gazebo manufacturers like Extreme Marquees of Australia offer a host of tailoring services to their customers. You can order your gazebo in any colour you want. You can also have anything digitally printed on your tent.
This brings us to the topic of this article. How important are graphics to outdoor marquee tents and gazebos? Let’s understand.
Best medium of expression
Graphics make for one of the best mediums to expression. No matter if you are an artist or a business owner, graphics help you achieve what few other mediums can – capture the imagination of a large audience at once. There are however a few Dos and Don’ts, when it comes to designing the perfect graphic for your custom printed gazebos. Let’s understand them.
Dos and Don’ts to achieve the best results
Design choices are subjective. What you like may not necessarily appeal to someone else. But there are certain design elements that appeal to a wide audience, and some that might turn out to be confusing to most viewers.
Limit the number of typefaces
You will be printing your slogan on your pop up gazebo canopy. Remember to limit the number of typefaces you use for your slogans. A clutter of multiple typefaces can be confusing to the human eye, leading to a not-so-enjoyable viewing experience. Limiting typefaces ensures that your message is passed loud and clear.
Fonts can convey the mood of the slogan too. Some fonts appear to be more radical than others; while some font families have a calming effect. Choose your font based on the product you are selling. For instance, energy drink slogans will employ vastly different fonts than those used in holiday destination promos. What’s your product?
Font size and letter spacing
Highlight your brand name and the most important line of your slogan using large fonts. Make use of letter spacing in your slogan to remove dead space. Spread out a line of text, if it is leaving too much dead space on both sides. But make sure you condense words that occupy too much space. It’s a balancing act really. But when you get it right, it makes for a delightful viewing experience.
You can play with the alignment of your slogan texts. But it’s a good idea to stick to some sort of order. If you are a stickler for order, use bold vertical lines to further establish alignment in your slogan text.
Don’t go overboard with your colour scheme. This can prove to be counterproductive. Stick to 1-3 shades of primary colours along with 1-3 shades of secondary colours, if it pleases you. Anything more can spoil your graphics. You are free to use bold colours. But the aesthetics of colour selection has a lot to do with the product you are selling. For instance, if you are selling adventure sports packages, you might want to use exceptionally bold colours to draw attention. But the same colour scheme might not work, if your niche is the real estate market.
Stick to simple graphics. Cluttered patterns are eyesores. They serve only to distract viewers. Simple, and elegant patterns composed of flowing lines have a hypnotic charm to them. Angular patterns, on the other hand, can jolt one’s subconscious. Choice of design themes ultimately boils down to how you want to appeal to the subconscious of your viewers.
Originality is the key
Let the creative juices flow unhindered! Be original in designing your brand logo and associated graphics. It isn’t wrong to be artistically influenced by another brand’s logo and overall approach to graphics. But do not let that influence taint your artistic side. Your brand logo is your identity in the business world. Its purpose is to increase your brand value amid competition. Treat your brand logo and slogan as your business card.
If you are in the market for a pavilion gazebo for corporate parties, think about buying event tent accessories like PVC walls with or without windows, vinyl floors, and roofs. You can have them tailored to your taste too.
Pop up gazebos have the ability to make your brand stand out in outdoor events. Top notch tent manufacturers like Extreme Marquees are there to help you with a host of bespoke services so that your custom tent can serve as your statement to the world. How you employ these services is up to you, however. Follow our suggestions to understand the finer aspects of graphic design, and create the perfect logo for your brand.